Why Is Google Business Optimization Important?

optimized google business profile; real estate agent search; SV Consulting

Table of Contents

You may be asking yourself, but why does an optimized Google Business Profile matter?

Well, wonder no longer. We’ve outlined the top 5 reasons having an optimized Google Business Profile is vital to growing your business.

1. An Optimized Google Business Profiles Reaches More People

Did you know that 9 out of every 10 searches happen on Google? That’s right, Google owns more than 90% of the search market share.

You want your business to be front and center where people are the most often, and today, that’s Google.

An optimized profile makes it easier for potential customers to find you when looking for services and products like your business in their local area. Think about it. When you want to try a new restaurant or need a contractor in your area, what’s the first thing you do? For most of us, it’s grabbing our cell phones and doing a quick Google search.

But it doesn’t stop with the fact that people do a lot of searching on Google. What’s even more important is that 73% of people will choose a business based on their online search results, without ever visiting a website. So, what do people see when they Google your business?

That leads us into the second reason it’s important to have an optimized Google Business Profile – managing what people see when you appear in search results.

2. You Control Your Business’ Story and Information

Whether or not you have a Google Business Profile, information about your business will usually appear somewhere in online search results. Failing to oversee these details can result in misinformation, lack of visibility or even a loss of customers.

Case in point: We love our local dog groomer and she does a fantastic job. But one day my wife needed to schedule an appointment while running errands and googled the name to quickly grab the phone number. Unfortunately for our groomer, they were listed as permanently closed. We learned this wasn’t actually the case, but someone new to the area would have assumed it was true and moved on to the next listed groomer. Don’t let your business be like this cautionary tale.

Once you’ve claimed your profile listing, you can ensure the information that appears in search results is accurate and showcases you in the best possible light. You will be able to confirm your name, address and phone number (NAP) are up-to-date and consistent across all online profiles. You can also update your hours, logo, links and images.

Optimizing your profile also lets Google know more about your business. By knowing what you do and the services you provide, Google can then help automatically match your business to other search inquiries, which leads us to reason number three.

3. An Optimized Google Business Profile Improves SEO

An optimized Google Business Profile can be one of your most effective SEO tools. SEO – or Search Engine Optimization – is the process of getting free, organic traffic to your business and/or website. This is accomplished by appearing high in results when potential customers search terms or business that relate to what you do.

A thorough profile is an important part of the formula that helps you appear higher in search rankings because it provides strong local SEO. While it’s not the only factor – and we’ll dive into more details in a later blog – it’s a critical step in making your way to the top of the list.

Google wants to ensure its customers are receiving the best experience and information. It’s a business that hinges on customers trusting the information they receive. If Google doesn’t trust your business information, you will not rank high in their search results.

An accurate profile goes a long way in building that trust. Another factor that helps establish trust brings us to point 4.  

customer reviews; optimized business profile

4. You’ll Collect Important Customer Reviews

Customer reviews are extremely important because they show positive customer experiences, establish brand recognition and build trust. Your Google Business Profile is a centralized tool to collect, respond to and display these reviews.

Additionally, the quantity and quality of customer reviews are a valuable ranking factor for local SEO. As mentioned at the beginning of this post, Google owns the lion’s share of web traffic, and remember, your business needs to be front and center where people are the most often: Google.

This also means that Google is the most valuable place to gain customer reviews. Optimizing your business profile ensures both you and your customers have a simple, easy way to provide this important feedback.

The more reviews and feedback you receive, the more credibility you have as a business and the more likely a potential customer is to contact you. When asked, 77% of people said they ‘always’ or ‘regularly’ read online reviews when searching for a local business.

5. A Google Business Profile Builds Credibility With Customers

Customers are nearly 3 times more likely to consider a business reputable if they find a complete business profile on Google Search.

Plus, an optimized Google Business Profile stands out more than any other on the internet, and when searching on mobile, it’s the first thing someone sees.

Don’t skim past that last point. 63% of Google searches in the U.S. are done on a mobile phone.

Now that you understand why it’s important to have an optimized Google Business Profile, make sure you’re set up for success. Feel free to reach out to us at Optimize5 for a free 30-minute session on how to effectively optimize your profile.

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