What Is the Difference Between Google My Business and Google Business Profile?

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The world of online marketing can be confusing, especially when platforms change names and features evolve. If you’ve been trying to navigate the world of Google Business Profile Optimization, you might have stumbled upon the term “Google My Business.” This may have then had you wondering, what is the difference between Google My Business and Google Business Profile? Worry not! Keep reading and we’ll clear things up.

Google My Business vs. Google Business Profile: A Tale of Two Names

In essence, Google My Business and Google Business Profile are the same thing: A tool that allows businesses to manage their online presence across Search, Maps, and other Google properties. It’s like having a digital storefront on the search giant, where you can control how your business information appears to potential customers. 

Google My Business (GMB) was the original name of the platform. However, in late 2021, Google announced a rebranding effort with the goal of better aligning the tool with their broader vision of helping businesses manage their online presence more comprehensively. GMB officially transitioned to Google Business Profile (GBP) in June 2022.

So, if you’re looking for the platform to manage your business listing on Google, head over to business.google.com. You’ll find the same features and functionality you were used to with GMB, just under a new name.

Is Google Business Profile Being Discontinued?

No need to worry, GBP remains a vital business tool for managing your online presence, and it is not being discontinued. As a continuation of its rebranding, Google is actively migrating features and tools to Maps and Search, making it easier for business owners to manage their profiles directly within these widely used platforms.

But it is important to note that there are some important changes coming. Websites built with GBP are shutting down in March 2024. Don’t panic though! Visitors will be redirected to your Business Profile until June. So, if you relied on that website, you’ll want to consider a new option and then be sure to update your Business Profile with the new website address for a smooth transition.

The core functionality of a GBP – managing your business information on Maps and Search – is here to stay. This means you can still:

  • Update your business hours, address, and contact details.
  • Respond to customer reviews.
  • Add high-quality photos and videos.
  • Engage with your audience through posts and messaging.

Now that you understand the difference between the two, let’s talk through what this important tool does and how it benefits your company.

So, What Does Your Google Business Profile Do?

A GBP is an essential tool for businesses looking to:

  • Increase their online visibility. By claiming and managing your business listing on Google Search and Maps, you’re helping to ensure your business appears in relevant searches and attracts potential customers.
  • Improve local SEO. Optimizing your profile with relevant keywords and thorough, accurate information can significantly improve your ranking in local search results. 
  • Engage with customers. Responding to reviews, answering questions, and posting updates on your business profile helps you easily connect with your audience and build trust.
  • Showcase your business. Adding high-quality photos, videos, and descriptions showcases your business and attracts more customers.
  • Track performance. Using the analytics available, you can gain insights into how your profile is performing and refine your strategy.

In short, claiming and optimizing your GBP is a powerful tool for connecting with local customers, building a strong online presence, and driving growth.

How Do I Access My Google Business Profile?

Hopefully, now you understand that an optimized GBP is a powerful tool that needs to be part of your overall online brand strategy. If you’re ready to get started, the first step is accessing your business profile, which is very simple. 

  1. Visit business.google.com.
  2. Sign in with the Google account associated with your business.
  3. If you haven’t already, claim your business listing or create a new one.
  4. Start managing your profile and optimizing it for success!

You can also manage your profile directly within Google Maps and Search. Once you’ve created your GBP, you can start optimizing it to improve your visibility in search results. Here are a few tips:

  • Use high-quality photos and videos.
  • Add a complete and accurate description of your business.
  • Respond to reviews, both positive and negative.
  • Post updates about your business, such as new products or services.
  • Use keywords throughout your profile.

By following these optimization tips, you can create a profile that will help you attract more customers.

Conclusion

While the name has changed, the core functionality remains the same. Google Business Profile is the essential tool for businesses to manage their online presence. Embrace the new name, use the powerful features, and watch your business thrive in the digital landscape.

Ready to take your Google Business Profile Optimization to the next level? Check out our comprehensive Pillar Page on the topic, packed with valuable information on optimizing your profile, and feel free to schedule a free 30-minute online brand review.

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