What Is a Local SEO Checklist?

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In the ever-connected world we live in, the fight for visibility online is fierce. Businesses are constantly competing for attention in a crowded online space. But what if there was a way to cut through the noise and attract customers, especially those right in your own neighborhood? Enter the magic of local SEO – your secret weapon to attracting more customers, boosting sales, and becoming the go-to business in your area. Optimizing your Google Business Profile will be a key aspect of your local marketing strategy, as you’ll work through your Google My Business SEO Checklist.

So, let’s get started at the beginning: What is Local SEO? 

Local SEO Basics

Think of local SEO like your personal digital concierge. It’s all about guiding potential customers to your doorstep, whether they’re searching for “best Real Estate Agent near me” or “reliable plumbers in [your town].”

It’s about sending signals to Google and other search engines that shout, “Hey, look here! This awesome business is right in your neighborhood and ready to serve you!”

This marketing strategy focuses on optimizing your website and online presence to rank higher in local search results, ensuring that potential customers in your area can easily find you.

What Is the Difference Between SEO and Local SEO?

While both SEO and local SEO aim to improve your business’s visibility in search engines, they have two distinct focuses.

SEO targets a broader audience and focuses on ranking for competitive keywords. It’s the overarching strategy that aims to optimize a business’s visibility on search engines like Google, Bing, and Yahoo. The primary objective is to increase organic (non-paid) traffic by improving a website’s ranking in search engine results pages (SERPs). 

Local SEO, on the other hand, zooms in on geographically targeted audiences. It’s all about optimizing online presence for local searches, ensuring that businesses appear in location-based results. This is particularly crucial for brick-and-mortar stores or service-oriented businesses that rely on local clientele. 

Putting it simply, here’s the key difference:

  • SEO aims for broad visibility; think national or even global, reaching folks all over the world.
  • Local SEO focuses on a specific area, like your neighborhood, city, or region.

Now that you understand the difference between the two, we’ll walk through how local SEO works.

How Does Local SEO Work?

Local SEO works by sending signals to search engines about your business’s location and relevance to local search queries. These signals include:

  • Google Business Profile: Google’s tool allows businesses to manage their online presence across Google Search and Maps.
  • Website Content: Optimizing your website content with location-specific keywords and information.
  • Business Listings Management: Ensuring your business listing appears in the exact same format on credible online directories and websites relevant to your industry and location.
  • Reviews and Ratings: Positive reviews and high ratings on platforms like your Google Business Profile and Yelp can improve your local ranking.
  • Backlinks: Building backlinks from local websites can boost your local authority.

Understanding what Local SEO is and how it works is just part of the equation. You may now be wondering why you should care about this local search strategy. Let’s dive into that next.

Why Is Local SEO Important?

With most consumers searching online for local services, ensuring your business stands out from the competition is more important than ever. According to Google, “76% of people who performed a local search on their phone visit a business within 24 hours, and 28% of those turned into a purchase.”

A strategy is critical to tapping into this potential customer base, and through it your business will: 

  1. Be one of the first businesses potential clients see. When someone searches for “best Realtor near me,” you want to be one of the first they see. Local SEO helps you climb to the top of the search engine mountain, making it impossible for potential customers to miss you.
  1. Get clicks and conversions. Once you’ve grabbed their attention, you need to convert them into clients. Local SEO helps you get more people clicking through to your website, making inquiries, and walking through your doors.
  1. Build trust and credibility. Local SEO isn’t just about ranking high, it’s about building trust with your community. Showing up in relevant searches and having a positive online presence reassures potential clients that you’re the real deal.
  1. Have a long-term plan that brings in leads. Local SEO is like planting a seed. It takes time and effort, but once it’s established, it continues to give you valuable leads and customers.

Did You Know? 78% of local searches result in an offline conversion. -Safari Digital

As you can see, taking the time to invest in this can increase your visibility, attract more customers, and grow your business. There are a number of things you can do to improve your strategy, and starting with an SEO checklist can be incredibly helpful.

What Is an SEO Checklist?

A local SEO checklist serves as a roadmap for optimizing your online presence for search. It helps ensure you’re taking all necessary steps to improve your local search ranking and visibility.

To get started on your marketing strategy, follow this helpful Local SEO Checklist:

  • Claim and optimize your Google Business Profile.
  • Optimize your website content for local keywords.
  • Build citations on local directories and websites.
  • Encourage online reviews from satisfied customers and respond to all reviews and feedback.
  • Monitor and track your local search ranking.
  • Update your website content regularly with fresh and relevant information.
  • Build backlinks from local websites.
  • Run targeted campaigns.
  • Stay up-to-date with trends and best practices.


Remember, the path to local SEO success is paved with consistency and continuous improvement. By implementing these strategies and staying up-to-date with industry trends, you can become a local leader in your online market. 

If you want to learn how to optimize your Google Business Profile and build out your citation strategy, schedule a 30-minute consultation with us at Optimize5.

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