What Does a Business Profile Show?

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In the age of whipping out a smartphone and hitting “search” is second nature, having a strong online presence is no longer a luxury for businesses – it’s a necessity. But with so many digital channels vying for attention, how do you ensure your business cuts through the noise and lands in front of potential customers? Enter Google Business Profile, a powerful tool that can transform your online visibility and turn curious searchers into loyal patrons. 

Before delving into the nitty-gritty of optimization (which you can explore in our comprehensive guide on Google Business Profile Optimization), it’s first important to answer a fundamental question: What exactly does a Google Business Profile show?

What is Google Business Profile and How Does it Work?

Formerly known as Google My Business, Google Business Profile (GBP) is a tool that allows businesses to manage their online presence across Google Search and Maps. It acts as a digital storefront, showcasing your business information to people searching for your products or services in their local area. 

Simply put, when someone searches for your business name or a relevant keyword related to your offerings, your Business Profile can appear in the search results, providing them with important details about your company.

What Does a Business Profile Show?

A well-optimized Google Business Profile displays a wealth of valuable information for potential customers, including:

  • Business Name & Contact Information: You’ll want to make sure your name, address and phone number (NAP) are up-to-date and consistent across any place they appear online. This will help demonstrate to Google and customers you’re a reputable and current business. It’s also important to know that Google has strict guidelines around naming. You’ll be penalized if you use keywords or other ‘spam’ techniques. 
  • Category: Select the most relevant category that accurately reflects your business type as your primary. It should be in line with the main keyword for which you’re trying to rank. We also recommend adding 2 – 3 secondary categories that describe your business. Your selections help Google properly classify your business in search results.
  • Hours of Operation and Appointment Link: Clearly list your business hours, including any variations for holidays or special events. You can also add an appointment link, which makes it easy for someone to set up time to speak with you. If you use an appointment booking software, your Google Business Profile can directly link out to it. If you don’t use a booking tool, we recommend linking to the contact page on your website.
  • Description: Use this section to provide a concise and compelling overview of your business and its offerings. Your description should touch on what makes your business unique and why potential customers should choose you over your competitors. The first 250 characters are previewed, so prioritize including essential details that capture attention and convey your brand’s value proposition.
  • Photos: Showcase your business with high-quality images that capture the essence of your brand and offerings. Include photos of things like your team, products and services, and customer interactions. You’ll want to make sure you include a lot of photos. In an article on Search Engine Land, they noted that businesses with 100+ photos get 520% more calls than the average business.

Tip! Businesses with 100+ photos on their Google Business Profile receive 520% more calls than the average business.

  • Customer Reviews: Reviews from satisfied customers can significantly boost your credibility and attract new customers. Encourage customers to leave reviews and respond thoughtfully and professionally to positive and negative feedback. We can’t understate the importance of having an online review strategy. A Forbes article noted that 90% of people read online reviews before visiting a business.
  • Questions and Answers: The Q&A section allows potential customers to ask questions about your business and receive answers directly from you. This is a great opportunity to address common customer questions and concerns. It also gives you a place to provide additional information that might not be readily available elsewhere.
  • Posts: Regularly update your profile with posts to keep customers informed about special offers, events, new products or services, and any other relevant updates.

By providing comprehensive and accurate information within your profile, you empower people to make informed decisions about your business. Remember, a well-maintained profile can be a powerful tool for attracting new customers and fostering trust and credibility.

Why Are Business Profiles Important?

In today’s digital age, consumers rely heavily on online searches to find local businesses. A robust Google Business Profile ensures your business appears in relevant search results. This in turn, increases your visibility and drives more traffic to your website or physical location. Additionally, a well-optimized profile packed with positive reviews and engaging content fosters trust. Being trustworthy makes your business stand out from the competition.

How Do I Claim My Business Profile?

Claiming and verifying your Business Profile is a simple process. Visit https://www.google.com/business/ and follow the on-screen instructions. Once you’ve claimed your profile, Google will send a verification code to confirm ownership. By completing the verification process, you gain complete control over your Google Business Profile and unlock its full potential.


A well-optimized Google Business Profile serves as a digital storefront, showcasing your business to potential clients searching online. By understanding what a Business Profile shows and taking steps to optimize it, you can significantly increase your online visibility, attract new customers, and ultimately achieve your business goals.

Ready to take your Business Profile optimization to the next level? Our in-depth guide on Google My Business complete listing optimization training provides a roadmap to maximizing the potential of your profile and attracting more customers. If you’d like to learn more, schedule a free 30-minute consultation.

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