You Sell Real Estate.
Your Website Should Help Sell You.

Optimize5 real estate websites are designed to clearly represent your business, including who you help, where you work, what services and specialties you offer and why buyers and sellers should feel confident choosing you.

We also structure the website to give Google and AI tools clear information about your markets, experience, reviews and credibility. Your website is aligned with your Google Business Profile and broader online brand presence so the information supporting your business is clear, consistent and easier to understand.

Depending on your goals, your website can also include IDX functionality, dedicated pages for services and markets and content that helps show what sets your business apart.

Your website gives Google and AI tools a place to better understand your business, including who you help, where you work, what services and specialties you offer and why you’re credible.

Optimize5 structures the website with clear content, organized pages, internal links, search-friendly metadata, schema and other technical elements that help search engines and AI tools read and understand that information. We also make sure the site can be properly crawled and indexed and align the website with your Google Business Profile so the details supporting your business are clear and consistent across both.

The right option depends on the amount of content, functionality and customization your business needs.

Growth is a focused single-page website. Authority provides dedicated pages for services, markets, reviews and resources. Custom is designed for larger teams, brokerages, multiple locations, expanded markets, advanced IDX needs or more specialized functionality.

You don’t need to choose a package before speaking with us. We’ll help you determine which option fits your business and goals.

Growth, Authority and Custom websites can be purchased or leased.

Purchasing requires a higher upfront investment and removes the $80 monthly lease payment. Leasing lowers the upfront cost. A leased website can be purchased later for the established $1,000 buyout amount. Previous monthly lease payments are not applied toward the buyout.

Not every real estate website needs IDX. It may be valuable if live property search is an important part of the experience you want to provide.

Some agents and organizations choose to link to an existing property-search platform and focus their website on their services, markets, specialties, reviews and lead-generation opportunities. We’ll help you determine whether IDX fits your website goals.

IDX integration includes a one-time setup fee, and the selected IDX provider charges a separate ongoing subscription.

Yes. Optimize5 creates real estate websites for individual agents, teams, brokerages and multi-location real estate organizations.

Depending on the business, we can create one website that represents multiple agents, offices, markets or locations, or develop separate websites for different teams, offices or brands. The right structure depends on how the organization operates, what needs to be represented and how the websites should work together.

Your website can include agent profiles, buyer and seller service pages, specialty pages, city and community pages, testimonials, resources, contact pages and other content relevant to your business.

The number and type of pages depend on your selected website package, markets, services and business goals.

Yes. The website can generally be updated when a brokerage affiliation changes. We can replace logos, disclosures, contact information and other required branding. All updates must follow the requirements of the new brokerage and applicable licensing rules.

Growth websites typically launch in 2–4 weeks. Authority websites generally launch in 4–6 weeks. Custom timelines vary based on the number of pages, locations, integrations, functionality and how quickly we receive the required materials.

Every website includes Complete Website Management at $149 per month. This covers premium hosting, routine maintenance, technical support, premium website tools and up to 30 minutes of monthly website changes. Leased websites include an additional $80 monthly lease payment. IDX subscriptions are billed separately by the selected provider.

After launch, we continue managing the hosting, premium tools, maintenance, technical support and included monthly website changes. We also help keep the website’s business, service, market and location information aligned with the information used across your Google Business Profiles and broader online presence.