How to Make Sure Your Business Is Searchable on Google

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In today’s digital age, online visibility is crucial for businesses of all sizes. Customers are increasingly turning to search engines like Google to find the businesses, products and services they need. So, how do you make sure your business is one of the first they see on Google?

It’s all about mastering the art of Google Business Profile Optimization and ticking off everything on your Google My Business SEO Checklist. So, grab a cup of coffee, and let’s get your business in the spotlight.

How Do I Know if My Business is Visible on Google? The Google Business Profile Advantage

First things first: Is your business even visible on Google? The key to online visibility lies in optimizing your Google Business Profile, formerly known as Google My Business. This free tool allows you to manage your business’s online presence across Google Search and Maps.

Claiming and verifying your Google Business Profile (GBP) is essential, as it allows you to:

  • Control your business information. Ensure all your contact details, hours of operation, and other essential info are accurate and up-to-date.
  • Showcase your business. Add eye-catching photos and videos that highlight your products, services and team.
  • Engage with customers. Respond to reviews and answer questions to build trust and credibility.
  • Get found easily. Increase your local search ranking and attract new customers.

But simply claiming your profile isn’t enough. Next, we’ll dive into getting your business profile to the top of search results.

How to Get my Business on Top of Google Search

Getting to the top of Google search results is like a digital game of chess. To win at this online game, you need to optimize your Google Business Profile for local search. Here are some key steps:

1. Complete Your Business Information. Start by filling out all your business information accurately and completely. This includes your name, address, phone number, website URL, and category. The more information you provide, the easier it will be for potential customers to find you. Plus, a recent study showed that businesses with complete GBP listings are 70% more likely to attract new customers.

Did You Know? Businesses with a complete Google Business Profile listing are 70% more likely to attract new customers.

2. Add High-Quality Photos and Videos. People are visual creatures, so adding high-quality photos and videos of your business is essential. Showcase your products, services, team, and location to give potential customers a better sense of what you offer. Adding eye-catching photos will drive more people to your business. In fact, Google reports that businesses with photos receive 34% more click throughs to their websites.

3. Encourage Positive Customer Reviews. Positive reviews are an extremely important ranking factor in local search. Additionally, reviews help build trust and credibility. When people research services or products, online reviews play a key factor in decision making. In fact, 98% of consumers take the time to read online reviews when searching for local businesses. Encourage your customers to leave reviews on your GBP. Just as importantly as getting them, you’ll need to respond to all reviews to show that you value your customers’ feedback.

4. Post Regularly. Stay active by posting updates, promotions, and events regularly to your GBP. This helps to keep your profile fresh and engaged, which can improve your ranking in local search results. We recommend you post at least once a week.

5. Build Local Citations. Local citations are mentions of your business name, address, and phone number (NAP) on other websites. Building local citations helps Google verify your business information and improve your local search ranking.

How Long Does it Take for Your Business to Show up on Google?

There’s no magic formula, but generally, it takes around 2 – 4 weeks for your optimized Google Business Profile to start appearing in relevant searches. However, consistent effort and engagement will gradually improve your ranking and visibility over time.

Why Is My Google My Business Not Showing Up on Search? Troubleshooting Common Issues

Despite meticulous optimization, businesses may encounter the challenge of their GBP not showing up on searches. Addressing this concern involves revisiting and refining your profile. Google’s algorithms favor active and well-maintained profiles, contributing to improved visibility.

If you’re not sure where to start troubleshooting, here are some common issues and how to resolve them.

  • Incomplete or inaccurate business information: Review your profile and ensure all information is correct and up-to-date. Google sees incomplete or inaccurate profiles as signs they can’t trust your business. It signals a potential bad user experience and can breed mistrust, which then means your business will rank much lower in search results.
  • Unverified business profile: Verifying your business on Google is a critical step in the optimization process. Once logged into your profile, follow the verification steps meticulously. This not only establishes the authenticity of your business, but also boosts its credibility in the eyes of potential customers.
  • Lack of recent activity and engagement: As we mentioned above, posting regularly and responding to reviews goes a long way in establishing credibility with Google. An inactive profile signals that you may not be a reputable business.
  • Potential violations of Google’s guidelines: Google has strict guidelines on things like spam, business titles, misinformation, etc. Their business hinges on users trusting their results so they want to ensure the results they deliver are reputable. Review Google’s guidelines and check that your profile isn’t in violation of any.

Conclusion

In the ever-evolving digital landscape, mastering the intricacies of Google visibility is a continuous process. By embracing Google Business Profile Optimization and adhering to the Google My Business SEO Checklist, you can navigate the online realm with confidence. And as you embark on this journey, remember that consistent efforts yield lasting results.

If you’re ready to take charge of your online presence, schedule a free 30-minute online brand review to find out exactly what’s needed to make your business stand out among the crowd.

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