How Do I Use Google for My Small Business?

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The digital landscape can feel overwhelming for small businesses, with countless platforms and strategies vying for attention. But we also know that having an online presence is crucial for any small business. The good news is, some tools are tailor-made for your success, and Google is right at the forefront.

Whether you’re just starting out or looking to take your online presence to the next level through Google Business Profile Optimization, Google offers a treasure trove of resources to help you thrive. So, how do you leverage this power to its full potential? Let’s dive in!

Should I Put My Small Business on Google?

Let’s start at the beginning — should you put your small business on the search engine giant. Absolutely! Here’s why:

  • Increased Visibility: When your business appears in Google Search and Maps, you become discoverable to millions of potential customers actively searching for products or services like yours. This boosts your brand awareness and opens doors to new markets.
  • Enhanced Credibility: Having a claimed and optimized Google Business Profile adds legitimacy to your business, building trust with potential customers who see verified information like your address, contact details, opening hours, and customer reviews.
  • Local Reach: If you have a physical location, claiming your Google Business Profile ensures your business appears in local search results, making it easier for customers in your area to find you.
  • Valuable Insights: Google provides analytics tools that give you insights into how customers are finding your business online, allowing you to track performance and optimize your online presence for better results.

How Do I Get My Small Business on Google?

The first step is to create a Google Business Profile (GBP), which offers a wealth of benefits for your business. Claiming your GBP is straightforward, and Google Small Business Support provides helpful guides and resources to walk you through the process. Here’s how to claim your business profile:

  1. Visit https://business.google.com.
  2. Click on “Create a business profile.”
  3. Enter your business information, including name, address, category and website.
  4. Verify your business ownership through one of the available methods like postcard, phone call or email.

Once your GBP is set up, to truly get noticed, you need to optimize your business profile for better visibility. Check out our detailed Google Business Profile Optimization blog to learn all the ins and outs of optimizing your profile.

An important thing to note is that regularly updating your profile with fresh information and engaging content keeps your business relevant and helps you rank higher in local search results.

How Does Google Support Small Businesses?

Google recognizes the vital role small businesses play in communities and economies. That is why they offer a dedicated suite of tools and resources specifically designed to empower your journey.

They offer extensive support through documentation, tutorials, webinars, and even personalized plans to help you choose the right tools for your specific needs. One of their often-used small business tools is Google Workspace, a suite of powerful apps designed to boost productivity, enhance collaboration, and keep your data safe.

There’s no doubt about it that Google equips you with the essentials to manage your business online effectively.

Is Google for Small Business Free?

A Google Business Profile and many other core Google tools for small businesses are completely free to use. Additionally, there are also paid tools the search giant offers that can further promote your business. One example is Google Ads, which allows you to run paid advertising campaigns to reach a wider audience and target specific demographics. Although it’s not free, it can be a powerful tool for driving targeted traffic and leads.

In addition, because optimization is the key to getting the most out of your Google Business Profile, there are businesses that offer a number of services to optimize your profile with different price points. When you work with us at Optimize5, we charge a flat rate to create and fully optimize your GBP that includes:

  • Correctly establishing your name, address and phone number (NAP)
  • Creating a comprehensive Google services list
  • Designing evergreen, industry-specific products, including image, title, description and CTA
  • Configuring appropriate product categories with backlinks
  • Building and optimizing an industry-specific Q&A
  • Leveraging a detailed job description
  • Adding 100+ client-provided photos, while setting the cover image and logo
  • Adding an appointment link to the appropriate calendar tool or contact page
  • Setting up your business listing across 60+ listing websites (ask us about business listings management and its importance)

After setting up and optimizing your GBP, you can leverage our monthly maintenance packages, which includes:

  • A dedicated Account Manager and support staff to work with Google
  • Regular Google Business Profile maintenance, management and enhancements as new features become available
  • Once a week Google posts
  • Managing and updating your business listings across 60+ sites
  • Deploying changes to all syndicated web directories as needed
  • Ensuring consistency online by locking created online web directories
  • Completing regular monthly updates to each listing profile

The return on investment in terms of increased visibility and customer engagement is often well worth the expense. Plus, using a monthly service enables you to remain confident your GBP is up-to-date and leveraging the newest features.

Conclusion

Leveraging Google’s vast resources is an essential part of any successful small business strategy. By claiming and optimizing your Google Business Profile, using available free tools, and considering targeted advertising opportunities, you can unlock the power of Google to reach new customers, grow your brand, and achieve your business goals.

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