How Do I Get My Business Listed on Google Maps?

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Imagine a potential customer searching for your services online, eager to solve their problem or fulfill a need. But your business remains frustratingly absent from Google Maps searches. That click goes to a competitor, easily found thanks to a strong digital presence. Today, invisibility on Google Maps translates to missed opportunities and lost leads. The good news? TClaiming your Google Business Profile and getting listed on Google Maps is an achievable first step towards a powerful online brand. 

This guide will walk you through the process, ensuring your business takes its rightful place on the map and attracts a wave of new customers.

An Introduction to Google Business Profile and Why It Matters

Before diving into the listing process, it’s important to understand Google Business Profile (GBP). Formerly known as Google My Business, GBP is a tool that allows businesses to manage their online presence on Google Search and Maps. 

A well-optimized GBP is essential for standing out in a world of infinite options. It unlocks a wealth of benefits, including:

  • Improved Local SEO. When someone searches for your service or product near them, a well-optimized GBP listing can put you higher on the results page. Google uses information from your business profile and Google Maps to help determine local search rankings.
  • New Business. Optimized listings put you directly in front of potential customers actively searching for what you offer. According to Google’s own insights, businesses with comprehensive profiles are 70% more likely to attract visits. 
  • Credibility and Authority. Positive reviews and a verified profile build trust and confidence in your brand, influencing people to choose you over competitors. Stats show that people are nearly 3 times more likely to consider a business reputable if they find a complete business profile on Google.

Check out our in-depth profile on Google Business Profile Optimization, as well as our article on Google My Business Complete Listing Optimization Training.

How Do I Get My Business Listed on Google Maps?

There are two main ways to get your business listed on Google Maps: Claiming an existing listing or creating a new one.

Claiming an Existing Listing

If your business has already been identified on Google Maps by users or data aggregators, you can claim the listing to take ownership and manage the information displayed. Here’s how:

  1. Search for your business on Google Maps. Simply enter your business name and location in the search bar.
  1. Identify your listing. If your business appears, you’ll see basic details like address and category.
  1. Claim your listing. Click the “Claim this business” button and follow the prompts. Google will send a verification code to confirm ownership. Verification methods include postcard, phone call, video call or email, depending on the information available for your business.

Creating a New Listing

You will need to create a new listing if your business is brand new or hasn’t been identified on Google Maps yet. Here’s the process:

  1. Visit the Google Business website: https://business.google.com/.
  1. Sign in to your Google account. If you don’t have a Google account, you’ll need to create one.
  1. Click “Add your business” and enter your business information. This includes your business name, address, phone number, website, category, etc. 
  1. Complete the verification process. Similar to claiming an existing listing, Google will send a verification code to confirm ownership.

Important Tip: For optimal SEO benefits, ensure you use a consistent Name, Address, and Phone Number (NAP) across all online directories, including Google My Business. This consistency strengthens Google’s understanding of your legitimate business location.

By following these steps, you’ll have your business listed on Google Maps in no time. But simply having a listing isn’t enough. Optimizing your Google Business Profile is key to maximizing its effectiveness.

How Do I Get My Business to Show Up on Google Maps?

There are several factors that influence whether your business shows up on Google Maps searches. Here are a few key points:

  • Claiming and Verifying Your Listing: As mentioned earlier, claiming and verifying your Google Business Profile is essential for appearing in Google Maps searches. A verified listing establishes your business legitimacy and increases trust with potential customers.
  • Optimizing Your Profile: A well-optimized profile with complete and accurate information increases your ranking in local search results. For a detailed walk through of optimization strategies, check out our guide linked to at the beginning of this article.
  • Relevance: Google considers the user’s search query and location when displaying results. Ensure your listing includes relevant keywords that describe your business offerings.
  • Positive Reviews: Positive reviews from customers can significantly boost your ranking and visibility. Encourage customers to leave reviews on your Google Business Profile.

Is it Free to Put Your Business on Google Maps?

Absolutely! Through Google, you can create and claim a listing on Google Maps for free. There are, however, paid advertising options available through Google Ads that can increase your listing’s prominence in search results. Additionally, leveraging a Google Business Profile Optimization service can help ensure your profile stays up-to-date and relevant, increasing the prominence of your listing on Google Maps.

How Long Does It Take for My Business to Show Up on Google Maps?

The timeframe for your business to appear on Google Maps can vary depending on several factors, including processing times for verification and the competitiveness of your local search landscape. Typically, it takes 1 – 2 weeks for a new listing to go live after verification.

Can Anyone Add a Business to Google Maps?

Technically, anyone can suggest a business listing on Google Maps. However, Google has verification processes in place to ensure data accuracy. Google requires ownership verification to manage and edit a listing. You can verify your ownership through a claimed Google My Business account.

Why Can’t I Add My Business to Google Maps?

There could be a few reasons why you’re encountering difficulties getting listed on Google Maps. Here are some common issues:

  • Duplicate Listing: Your business might already be listed, but you haven’t claimed it yet. Search for your business name and location to see if an existing listing exists.
  • Verification Issues: Ensure you’re entering the correct verification code received during the claiming process. Double-check your contact information to avoid any delivery delays.
  • Google’s Review Process: In some cases, Google may take additional time to review your listing information before approval. This is usually for quality control purposes.

If you’re still facing issues after troubleshooting these common problems, you can contact Google Business Profile support for further assistance.

Conclusion

By following the steps outlined above, you’ll be well on your way to getting listed and visible on Google Maps. Remember, a well-optimized Google Business Profile is crucial for attracting local customers and boosting your local search ranking. 

Schedule a free 30-minute online brand consultation to learn more about the power of an optimized Google Business Profile.

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