Online Presence: Key to Growing Your Business

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When you need to find out more about a business, brand, or company – what do you do first? You Google it! At Optimize5, we’re keenly aware of the significant impact online search – and an overall online presence – has on a business’s success and reputation. In fact, 81% of people used Google to evaluate local businesses in 2024.

Because an internet presence is so important, Optimize5 was founded to help make businesses look amazing online! We focus on making sure you can compete to be the clear choice when someone searches for you or the type of service you provide. 

We’re brand experts, but not traditional brand, like colors, logos, design, etc.; we are technical brand experts. We’ll wire up your online presence in a way that creates trust with Google, helping you show up the right way in online search results and compete for critical web traffic.

You may be thinking, that’s great! But how do you do that?

It all starts by focusing on three crucial factors that make your local business look amazing online: Google Business Profile optimization, business listings management and reputation management.

Let’s dive a little deeper into what each of those means…    

1. Google Business Profile Optimization – Reaching & Attracting More Customers

We start with your Google Business Profile (formerly called Google My Business) – but it’s more than just creating one. Optimization is the key to reaching more people.

Did You Know?

Customers are nearly 3 times more likely to consider a business reputable if they find a complete business profile on Google Search.

At Optimize5, we know the ins and outs of what catches Google’s attention and builds trust with both the search provider and your future clients.

There are nearly 4,000 profile categories to choose from when completing your Google Business Profile. And choosing the correct categories is critical. But don’t worry, this is the bread and butter of what we do!

Focusing on completing and leveraging each of the critical components of your Google Business Profile, we’ll make your business stand out online. We’ll help ensure your business information contains those key aspects that will help you appear on Google Maps and improve your local SEO.

This is vital because ‘near me’ searches continue to grow globally. According to Google’s most recent consumer insights report, ‘near me’ searches grew 400% year over year. We’ll help you show up in these results and capture your future customers.

Once your profile is fully optimized, we head into the next phase.

2. Business Listings Management – Creating Consistency & Establishing Trust

Setting up and effectively managing your business citation syndication is another critical way to establish credibility and trust with both customers and Google.

Also known as “Business Listings,” business citations are another term for where your business is “listed” online.

90% of experts say accurate listings across the web are essential to local search rankings. And almost 70% of people said they’d stop using a business if they found incorrect information on website directories.

Optimize5 helps to ensure your business listing information is accurate, consistent, and frequently updated across numerous listing sites. This includes the big ones like Google, Bing, Apple Maps, etc., as well as numerous additional trusted online directories.

Additionally, having your correct business information on these sites can also build traffic to your website. It’s an SEO fundamental and it creates backlinks from high DA domain authority sites that help your website and your Google business profile rank higher.

Google Business Profile optimization and business citation syndication go hand in hand, working together to promote your business. Both of which are reinforced through reputation management.

3. Reputation Management – Creating Trust & Beating the Competition

Your business’s reputation can be strengthened or damaged online. 90% of people read online reviews before visiting a business.

Online reviews, especially Google reviews, are an important way to help maintain your positive reputation and build trust. According to a recent survey, Google is the most trusted review platform across all industries.  

That’s why part of what we do at Optimize5 is helping businesses create and maintain a meaningful online review and reputation strategy. Google holds the largest number of reviews (73%), but they also have strict guidelines.

We’re deeply familiar with the do’s and don’ts, so we’ll help you get the most out of this important component. Why? Because great reviews, and timely responses, will increase your ranking in local search and help you win new customers.

Businesses with 4 or 5 stars rank 9% higher in the local pack than those with 2 or 3 stars.

At Optimize5, we’ve made it our mission to successfully leverage the power of Google to create a personalized online brand strategy that will grow your business.

Take Action!

Don’t just take our word for it. See what our customers have had to say below, and then set up a free 30-minute online brand review. You will walk away with a solid plan to look amazing online!

Google Customer Reviews

What Optimize5 Customers Are Saying About Their Online Presence

Chris H. “The team at Optimize 5 were referred to me, came highly recommended, and did not disappoint. They were on top of fixing my online brand optimization problems and easy to get a hold of. Excellent service, you won’t be disappointed!”

Neil C. “Optimize5 is the real deal! They were very clear in educating us on the value their service brings and how it all works. My account manager kept in constant contact with our team during their optimization process, and once they had optimized everything for us, we looked great to prospective clients, and immediately got a new client from Google. They are professional, knowledgeable, courteous, and very effective. I would highly recommend them!”

Nancy C. “OMG!!! My life savers!! They fixed what I had made a hot mess of. They improved my online presence within weeks. Very friendly and patient staff. I have the tendency to overthink things and have many unnecessary opinions. They calmed my mind and made me look amazing online. More than I ever dreamed possible. I can’t thank them enough; I would give 10 plus stars if I could.”

Alina A. “I am so grateful that I found this great company that helped me get more visibility and showcase my business online. My business has increased thanks to Optimize5! I definitely will be recommending them to other businesses!”

Sheryl H. “Optimize5 found tons of holes in my online profiles! They have patched the holes, giving me good direction on how to improve what I’m posting and collecting reviews. I’ve gone from my online brand being nowhere in sight to the first page on Google in just over a month.”

Frank M. “Optimize5 has been a life saver! They have done an incredible job cleaning up my online presence and getting me going.  I have had to be one of the more difficult clients because of having multiple Google business profiles and my account manager did a great job following up with Google and me until it was all taken care of!  What a great company!  I would recommend them without hesitation.”

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