Century 21 Triangle Group Spotlight: Scaling Digital Success Across Offices
Century 21 Triangle Group, led by owner Stephen Votino, oversees multiple offices across North Carolina and South Carolina, including Raleigh, Charlotte, Fuquay-Varina, Fayetteville, Oak Island, Charleston, Summerville and Mt. Pleasant.
With hundreds of agents working under the brand, the group needed a way to ensure every office was consistently visible, trusted and competitive online.
Despite strong brand recognition offline, the brokerage’s online presence was fragmented. Each office varied in completeness and accuracy, making it harder for potential clients to find and connect with them in Google searches, Maps and AI-powered platforms
Google Business Profile Optimization
Social Media Management
Online Reputation Management
- Incomplete GBP Profiles: Many office profile listings lacked full details, categories, media and appointment links.
- Inconsistent Listings: Outdated or missing directory data created confusion for clients and hurt Google and AI trust.
- Lack of Visibility: Offices were not consistently surfacing in top Google Maps results for high-intent searches.
Optimize5 implemented a comprehensive Online Brand Optimization package to unify and elevate C21 Triangle Group’s digital footprint across all of their offices.
- Google Business Profile Optimization. Each office profile was fully built out with accurate categories, services, Q&A, appointment links and photos. This made it easier for prospective clients to call, get directions or book directly through Google.
- Business Listings Management. We updated and syndicated accurate business details across 60+ directories for each office. This eliminated inconsistencies and reinforced Google’s trust in the brokerage brand.
- Repeatable Optimization Framework. Optimize5 created a framework that could be applied across every office, ensuring consistency, scalability and measurable improvements throughout the brokerage.
Across the Century 21 Triangle Group offices, the impact has been measurable and consistent. What were once fragmented or underutilized profiles are now high-performing digital storefronts that generate calls, directions and appointments directly from Google.
Instead of relying on offline recognition alone, the brokerage now benefits from a stronger digital footprint that reinforces credibility and captures demand in real time. Optimize5’s business listing automation continuously re-syncs and re-submits office profile data, ensuring consistent accuracy across all brands. This drives stronger consumer-facing trust while maximizing local SEO performance.
This shift has been especially important in the current market, where overall buyer and seller activity has slowed. Century 21 Triangle Group has gained visibility, interactions and digital authority when it matters most.
For example, at the Fuquay Varina office, results included:
- Profile Interactions: 14% increase compared with the same period the prior year, despite a slower market.
- Visibility: 4,513 profile views and 866 search appearances in just five months.
- High-Intent Engagements: Increased calls, direction requests and appointment bookings directly from the Google Business Profile.
This performance demonstrates how proactive optimization not only protects but grows digital visibility, turning each office’s profile into a conversion engine and trust signal for clients evaluating their options.
Increase in Profile Interactions
Profile
Views
Search
Appearances
Consistent
Interactions
Stephen and his team are now positioned to build on this strong foundation, with Optimize5 continuing as their partner in driving growth. The focus moving forward will be on:
Ongoing Google Business Profile & Business Listings Management: Optimize5 will continue managing and optimizing each office’s Google Business Profile and other listings to ensure consistent visibility across all locations. Regular updates and enhancements will keep the profiles fresh, relevant and competitive in local and AI-driven search results.
Expanding Review Strategy: Encouraging agents and offices to collect authentic client reviews will be a key priority. These testimonials not only build trust but also strengthen their visibility in Google and AI search, helping every office stand out in its local market.
Recruiting New Agents: With a polished, professional digital presence across five offices, Century 21 Triangle Group is better positioned to attract top talent. By showcasing strong visibility and modern online tools, the brokerage can leverage its reputation to recruit and retain high-performing agents.