10 Stats to Help Drive Your Marketing Decisions

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In today’s market, it’s important that businesses prioritize their time and resources. Knowing how and where to focus your energy can make the difference in whether or not your business grows during uncertain times. If we’ve said it once, we’ve said it a dozen times, focusing on marketing and your online brand will positively impact your long-term success.

To help you know which marketing strategies and areas to focus on, here are 10 important statistics. We’ve categorized them by important marketing focus areas.

An Optimized Online Brand

  • According to a BrightLocal survey, 99% of people researched local businesses online in the last year, and 81% of those people are searching on Google.
  • According to HubSpot, “near me” searches have grown 200%+ in the last few years.
  • 73% of people will choose a business based on their online search results, without ever visiting a website.

Business Citation Syndication

  • 69% of people said they’d stop using a business if they found incorrect information on website directories.
  • One study estimated that nearly $10.3 billion worth of sales are lost every year because of wrong, missing or incomplete local listing information.

Online Reviews

  • 57% of people are not likely to use a business that doesn’t respond to reviews. That means you can lose more than 50% of potential customers by ignoring your online reviews.
  • 9 out of 10 people said they’ll look past a negative review if the business responded and addressed the issue.

We’ve covered each of these statistics, along with the associated focus area, in more detail throughout our recent blog posts. Read each of them HERE.

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